Footwear industry seen at Rs 38,500 cr

Domestic footwear industry is expected to touch a size of Rs 38,500 crore by 2015 on the back of

growing fashion consciousness driven by increasing income levels, a study has said.

At present, the footwear sector is estimated at about Rs 22,000 crore, Assocham said in a study.

"The domestic footwear market is driven by growing fashion consciousness due to increased disposable income among urban middle-class," Assocham Secretary General D S Rawat said.

The survey said low-cost production, abundant availability of raw material and a huge consumption market are the basic features that sets apart the Indian footwear market.

A number of premium footwear brands are foraying into India's tier-II and II cities, accounting for about 55 per cent of the country's overall footwear industry, it said.

Further, it said, footwear market is dominated by men's segment which accounts for about 55 per cent followed by ladies 30 per cent and kids 15 per cent.

About 70 per cent of the labour-intensive footwear industry in India is in the unorganised sector employing about 15 lakh people majority, while the organised sector accounts for remaining 30 per cent and employs over five lakh people, the study said.

Source: Indian Express, Feb 14 2012

Sunil Shah: Ideal Partner in Indian Footwear Industry

Sunil Shah enjoys an impressive track record in successful placement, marketing and distribution of shoes in India. His astute knowledge and understanding of Indian footwear industry along with his strong affiliation with major lifestyle chains, multi-brand retail outlets, shoe factories and expertise in management of distribution channels, vendor supply chain has earned him immense recognition in the Indian Footwear Industry.

Sunil, an entrepreneur, entered the Indian footwear industry in 1998 with the distribution of Red Tape Shoes (fashion label from the House of Mirza International). Today, Red Tape Shoes is regarded as the finest domestic footwear brand in India.

Following the success of Red Tape Shoes, Sunil ventured into women footwear by launching his first own label Lemon Pepper at Shopper’s Stop (India’s largest lifestyle chain).

Today, he has well established 5 footwear brands – 3 brands for Women: (i) Lemon Pepper, (ii) Haute Curry and (iii) Life; and 2 brands for Men: (i) I-Walk and (ii) Vettorio Fratini.

Conscious of the rapidly evolving and fast growing footwear market, he has developed a nationwide infrastructure with head office and a captive warehouse of 20,000 sqft in Mumbai, business offices across major cities and an experienced management team of 35 people with 200 sales staff spread nationwide.

Sunil’s industry experience, sincere business ethics, righteous principles, zeal for expansion and honorable standing in the Indian footwear industry, make him the ideal partner for any company that is seeking to introduce their brands in the Indian market.

Contact details of Sunil Shah

Email: Sunil.Shah@metmill.com

Web: www.metmill.com